As part of the program, OYO plans to secure annual to long-term management contracts for 200 premium hotels across Indian metros. The arrangement will be based on a revenue-sharing basis. Additionally, the initiative aims to provide an opportunity for OYO’s top hotel operators to leverage their expertise in maintaining operational excellence and ensuring high customer satisfaction.
This strategic move indicates OYO’s focus on expanding its presence in the premium hotel segment and strengthening its management contracts with a revenue-sharing model. It also highlights the company’s effort to collaborate with experienced hotel operators to enhance the overall quality and service standards across its portfolio of properties in key Indian metro areas.
OYO restarts self-operated hotels, targets 200 new properties
Hospitality tech platform OYO has announced the relaunch of its self-operated hotels, now labeled as ‘Managed by OYO.’ The company is actively seeking partnerships with real estate developers to identify suitable properties for these hotels. Under this program, OYO aims to secure annual to long-term management contracts for 200 premium hotels across Indian metros, utilizing a revenue-sharing basis.
This initiative allows OYO to re-enter the self-operated hotel model, which was closed in 2020, just before the onset of the first wave of the COVID-19 pandemic. The relaunch comes after a hiatus of three years.
During the pilot phase, OYO has already partnered with 30 real estate developers and commenced operations in more than 35 hotels. These properties are situated in key cities such as Delhi, Bengaluru, Hyderabad, Kolkata, Goa, Jaipur, Mumbai, Chennai, Pune, Pondicherry, and Vadodara.
The ‘Managed by OYO’ program signals OYO’s active involvement in the operation of these hotels, emphasizing its commitment to superior quality and customer satisfaction. The focus of the program is on high-traffic metros and major tourism destinations, including Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Goa, Chennai, and others.